I went down there today to take a look, and it was extremely busy. The outside of the shop looks just like a lot of their other bog standard stores, they weren’t going for an iconic store style like Fifth Avenue New York or Regent Street London, but i dont really care about that. It looks great in my opinion. You can see a quick photo i took below.

(Click The Image, for a larger version.)

I’m just hoping Apple release a new iPod Touch with a camera built into it, and then i’ll be back to pick one up, plus i like the look of the huge 27″ iMac’s.

Overall the new St Andrews Way mall in Eldon Square is great. The quality of shops is high and the huge spacious feeling you get when you first walk through all adds to a pleasant shopping experience. I’ll take a better look around once the huge crowds die down and have a look in some of the other shops. Today, i just wanted to check out Apple.

You could say i am a bit of a freak of Nature when it comes to the iPhone, and by that i mean i dont have one. In fact i dont have any kind of mobile phone, and thats probably why i am such a fan of the iPod Touch, as it has just about all the features of the iPhone, but just without the phone, and thats perfect for me.

So in my wishlist below, you may see things that the iPhone can do, but the iPod Touch can’t, and you might just say… “Buy an iPhone”, but thats just not an option for me. I really don’t miss having a mobile phone, and i hate being tied into contracts and i certainly don’t want to spend nearly £500 on a pay as you go iPhone when i know i really wouldn’t use the phone and SMS features that much at all.

1) Microphone

Having a built in microphone would be extremely helpful, not only to have the ability to make voice memos, but i would love to be able to use the “Shazam” app without having to plug in a 3rd party microphone.

2) Camera

It would be great if they built in a stills and video camera just like the new iPhone 3GS. The video editing software looks great aswell in the iPhone 3.0 OS.

3) 3G

I know this wont happen, but i would just love it if it did. When i’m away on holiday or away from home for a few days, i always take my Macbook Pro, and i also use a 3G USB dongle from three.co.uk – I only use it to be able to get access to my email on the go and it works great. I just want to have this ability on my iPod Touch when i’m not in a Wifi area, to be able to connect via 3G and read my emails on the go.

4) Improved Battery

I’m sure everyone would want this.

5) Scratch Proof Case

When you first pull that shiny new iPod Touch from its packaging, it looks amazing. You then put it in your pocket and pull it out, and its scratched. I don’t mean the screen, i’m talking about the shiny silver back. I’m no expert in product materials, but if they could somehow create a scratch proof case, so that it stays in the same condition as when its removed from its box then that would be nice aswell.

6) OLED Screen

Improved quality of the screen would be nice for when i watch my video podcasts and also OLED technology could help the devices battery life.